Branding • Collateral
Bendell Beauty is a luxury lash and brow studio located in Detroit, Michigan offering premium faux mink eyelash extensions and bespoke brow waxing. Owner Baiyina Bendell believes that the best way to provide a high-end experience is to serve her clients in a beautiful private spa-like atmosphere using quality products and the latest techniques. Seventh & Gray helped Baiyina create a premium experience by crafting a custom logo system featuring a distinctive logo mark, sophisticated color palette, and cohesive typography. The matching brand collateral helped highlight the luxe experience her clients receive.